EXPLAINER · IDENTITY

KYC in India: the types, and when each applies.

Know Your Customer (KYC) is the process by which regulated institutions verify who a customer is before offering them financial services. In India the framework is set by the RBI's KYC Master Direction, and it comes in several distinct flavours.

The main types

Why onboarding funnels leak

Every extra step in a KYC flow loses applicants. Manual document review adds days; failed OCR forces re-uploads; poorly run video sessions get rejected in audit. The institutions that win onboarding treat KYC as an engineering problem: automate extraction, verify PAN and Aadhaar via APIs, run V-CIP with proper liveness detection, and push records to CKYC automatically — which is what ZyroAI Digital KYC does end to end.

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